The Daily Teardown
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Tesla just did a great ad for a car they’ll never sell
Musk fanbros just learned what a concept car is
Oct 19
•
Jon McGreevy
1
1
KeyComposer: Or is it Setapp?
A weak differentiator mixed with confusion.
Oct 14
•
Jon McGreevy
SalesForce: Too big to bother?
A case study with no word from the customer
Oct 13
•
Jon McGreevy
1
Attio: An agentic-first, people-first company
Can’t make up your mind on positioning? Just go with both!
Oct 9
•
Jon McGreevy
1
Slack: Just tell me what it does!
Apparently canvases are great, but I couldn’t tell you what they do
Oct 7
•
Jon McGreevy
Projul: Primary text is for cowards!
Projul proves that simplicity is a strength
Oct 5
•
Jon McGreevy
2
Shopify: Lean the difference between Christmas and Thanksgiving
Good angle, terrible pitch
Oct 1
•
Jon McGreevy
1
September 2026
Notion: $12,000 free (just don’t ask us how)
Somehow the copy is even worse than the lies
Sep 30
•
Jon McGreevy
Zapier: Strong ad, awful landing page
A strong hook lands on a homepage about something else
Sep 29
•
Jon McGreevy
1
Zencastr: WTF is a ‘vibecase’?
You can’t just copy and paste your web copy and call it a day
Sep 28
•
Jon McGreevy
1
ClickUp: Why hide your hook?
Decent angle, let down by everything else.
Sep 26
•
Jon McGreevy
1
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